Margaritaville’s foray into the world of RV and glamping resorts has proven to be a resounding success, prompting plans for nationwide expansion of its Camp Margaritaville brand.
A Surprising Success
Since the debut of its first Camp Margaritaville RV resort in spring 2019, Margaritaville has witnessed unexpected triumph at its initial locations in Lake Lanier, Georgia, and Pigeon Forge, Tennessee. Despite being an unconventional venture for the brand, Camp Margaritaville has garnered enthusiastic reception and rave reviews from guests.
The Journey Begins
The journey to Camp Margaritaville’s inception was serendipitous. The Lake Lanier resort emerged from an opportunity born out of necessity when Margaritaville stumbled upon a dormant RV park while exploring options for subleasing part of the Lake Lanier property. Rather than discard the unused facility, Margaritaville seized the chance to transform it into a vibrant hub of leisure and relaxation, thus giving rise to Camp Margaritaville.
Expanding Horizons
Buoyed by the overwhelming success of its inaugural ventures, Margaritaville now aims to extend the Camp Margaritaville experience nationwide. With plans to establish 30 to 50 additional locations over the next five years, the brand is poised to make waves in the RV and glamping resort industry.
Reimagining Existing Resorts
To expedite its expansion efforts, Margaritaville will rebrand existing RV resorts, infusing them with the laid-back, carefree ambiance synonymous with the Margaritaville lifestyle. This strategy involves enhancing facilities and amenities, including food and beverage offerings, to create a seamless integration of casual luxury camping experiences.
Embracing the Margaritaville Spirit
At the heart of Camp Margaritaville lies a commitment to fun and relaxation. The resorts cater to a diverse demographic, attracting younger families and guests in their low-30s age range seeking an escape from the ordinary. From water, power, and sewage hookups for RVs to glamping and non-RV lodging options, Camp Margaritaville caters to all preferences, ensuring a memorable vacation experience for every guest.
Looking Ahead
As Margaritaville embarks on its ambitious expansion journey, the forthcoming Florida location promises to epitomize the brand’s ethos of fun and adventure. With amenities such as a tiki bar, pool, volleyball courts, and a dog park, guests can expect nothing short of an unforgettable tropical-themed retreat.
In essence, Margaritaville’s Camp Margaritaville initiative embodies the spirit of carefree escapism, inviting guests to indulge in the ultimate leisure experience while embracing the joys of the open road.
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