Snapdeal Expands Logistics Network Ahead of Diwali Sales

Snapdeal, a prominent player in the Indian e-commerce landscape, has unveiled eight new logistics centers across India, supplementing the 15 centers announced earlier in February 2020. This strategic expansion coincides with the resurgence of Indian e-commerce post-lockdown and anticipates a surge in sales volumes during the upcoming festive season, particularly with Diwali approaching.

Fulfillment Capacity Enhancement

According to a spokesperson from Snapdeal, the additional logistics capacity is geared towards accommodating the anticipated spike in orders during the festive season sale. These new centers aim to streamline the fulfillment process for manufacturer-sellers, allowing them to allocate their resources more efficiently towards production.

The newly established centers are strategically located in Bahadurgarh, Rajkot, Bhiwandi, Agra, Yamuna Nagar, Noida, Mathura, and Mumbai. Snapdeal’s approach emphasizes a decentralized network, with centers situated within commercial hubs within cities, facilitating quicker pickup of packets from sellers.

Strengthening E-commerce Reach in Smaller Cities

Snapdeal’s logistics expansion mirrors similar initiatives by industry giants like Amazon and Flipkart, all aimed at enhancing their reach in smaller cities and towns. In July, Amazon announced the addition of ten new fulfillment centers, bringing the total count to 60 and boosting storage capacity by 20% to over 32 million cubic feet.

Likewise, Flipkart, with its extensive network of 1,400 supply chain premises and over 10,000 employees, is gearing up to establish massive logistics hubs, beginning with one in Kalyani, West Bengal.

In essence, the concerted efforts of e-commerce players to bolster their logistics infrastructure underscore the growing importance of smaller cities and towns in driving e-commerce growth in India. As the industry prepares for the festive season, these strategic investments in logistics are poised to optimize operational efficiency and enhance customer experience amidst heightened demand.