Introduction: Embracing the Metaverse ZIGBANG, a trailblazer in real estate and spatial solutions, transitioned its headquarters to a metaverse known as SOMA amidst the pandemic. SOMA, an online business platform, prompted ZIGBANG to conceive SOMA LOUNGE—an offline space fostering communication, camaraderie, and corporate identity among employees. This lounge serves as a versatile environment accommodating both...
Category: Design
Exploring the ‘Universe’ Concept: SM KwangYa@Seoul Concept Store by NiiiZ Design Lab
Introduction to the ‘Universe’ Concept In contemporary marketing, the notion of the ‘Universe’ has emerged as a prominent trend. This concept involves creating a virtual world unique to a brand, allowing for deep and active connections with consumers. The COVID-19 pandemic has accelerated the adoption of virtual reality and metaverse concepts across various industries, including...
Reflecting Perspectives: Siten Salon by SIDES CORE
A Symbolic Mirror Tilting on two axes, the Siten Salon’s design embodies a symbolic mirror, reflecting the transformative power of hair design. At the heart of this concept lies the belief that altering one’s perspective can lead to profound changes in life. Shifting Perceptions To manifest this idea spatially, the architects conceived a multi-faceted mirror...
Redefining Tradition: The Silena Hotel by noa* Network of Architecture
A Historical Journey The allure of architecture steeped in generational history is undeniable, reminiscent of the historic ‘Moarhof’, now reborn as Hotel Silena. Nestled at the end of Valler Tal, this hotel embarks on a new chapter in its storied past, bearing the hallmark of noa*. A Bold Transformation In 2017, the proprietors of Hotel...
Exploring the Sidiz Flagship Store by Betwin Space Design
In the realm of retail design, flagship stores serve as powerful mediums for brands to communicate their ethos and identity to consumers. However, amidst the proliferation of such stores, many spaces prioritize dazzling displays over embodying the brand’s vision. In contrast, the Sidiz flagship store stands out by faithfully encapsulating the essence and trajectory of...
People Reveal Their Most Irrational Fears
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