Samsung is gearing up to provide substantial discounts of up to Rs 40,000-Rs 50,000 on its premium TV range, including The Serif, during the upcoming Amazon Great Indian Festival and Flipkart Big Billion Days sales, according to industry sources.
Consumers can anticipate enticing cashback, exchange offers, and low EMI options on both The Frame and The Serif lifestyle TVs throughout the festive season, as reported by sources to IANS.
Popular Lifestyle TVs
Samsung’s ‘The Frame’ has garnered significant popularity as one of the leading lifestyle TVs since its introduction in the country. During the Independence Day sale in August, ‘The Frame’ witnessed a fourfold increase in sales compared to the Republic Day sale earlier this year.
New TV Range Launches
In June, the South Korean tech giant unveiled a new online range of TVs, introducing the latest edition of its Frame TV 2020. The Frame 2020 TVs are available in three sizes – 50-inch, 55-inch, and 65-inch – priced at Rs 74,990, Rs 84,990, and Rs 1,39,990, respectively. These TVs come with a 10-year no screen burn-in warranty, along with one-year comprehensive warranty and an additional one-year warranty on the panel.
During the same month, Samsung expanded its 2020 lifestyle television portfolio, introducing The Serif and the 2020 QLED 8K TV line featuring premium features in the Indian market. The Serif is available in three sizes – 43-inch, 49-inch, and 55-inch – priced at Rs 83,900, Rs 1,16,900, and Rs 1,48,900, respectively.
Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India, expressed enthusiasm about the new 2020 lifestyle TV lineup, particularly highlighting The Serif as “an unbelievably beautiful masterpiece,” designed to enhance the aesthetic appeal of any living space.
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