Swiggy Expands Grocery Delivery to 125 Cities

Swiggy, a leading player in the foodtech sector, has significantly expanded its grocery delivery service to cover 125 cities across India. While Swiggy initially launched its grocery vertical in Gurugram back in early February 2019, the company’s strategic expansion gained momentum amidst the heightened demand for online grocery services during the coronavirus lockdown.

Meeting Growing Demand

Vivek Sunder, Chief Operating Officer (COO) of Swiggy, emphasized the company’s commitment to enhancing hyperlocal convenience for consumers, particularly during these challenging times. Sunder stated, “While the grocery and essentials category has always been a part of our long-term strategy of delivering hyperlocal convenience, we have enabled faster ramp-up for the benefit of our consumers.”

Strategic Partnerships and Offerings

Swiggy’s expansion efforts include partnerships with renowned brands such as HUL, P&G, Godrej, Dabur, Marico, Vishal Mega Mart, Adani Wilmers, and Cipla. Additionally, the platform facilitates the delivery of essentials from local kirana stores, further augmenting its reach and accessibility.

Competition and Hyperlocal Focus

Swiggy’s expansion coincides with similar moves by its competitors, notably Zomato, which recently ventured into the grocery delivery segment with “Zomato Market,” extending its services to 80 cities nationwide. Swiggy’s strategic focus also extends to hyperlocal deliveries, as evidenced by the revamping of its “Swiggy Go” offering into a hyperlocal delivery service named “Genie,” available in over 15 cities.

Through the Genie service, users can access pick-up and drop facilities for packages within their respective cities, enhancing Swiggy’s value proposition and positioning it as a formidable player in the hyperlocal delivery landscape.

As Swiggy continues to innovate and expand its service portfolio, its foray into grocery delivery and hyperlocal services underscores its commitment to meeting evolving consumer needs and driving convenience and accessibility in the digital era.